uWink Bistro Blog

That’s right, 1 year ago today we quietly opened our doors for uWink’s “alpha phase” – the phase where we asked customers what they thought. We quizzed them. We watched them. We interacted with them. We wanted to know what our customers thought before we went “LIVE”. And that feedback we received in those 6 weeks that we were open without a lot of hoopla, was great for uWink. Based on what we saw and heard, we turned. We finessed. We did what no other restaurant has ever done…. provided our customers with a high-end self-service experience, putting them in control of their experience and their fun.

In the last 365 days, we’ve accomplished a lot. We’ve been surprised by how many people, of all ages, have embraced our proprietary technology. Grandparents in their 70’s use our touch screen ordering system without hesitation. Kids who don’t know how to read yet easily navigate both game and food ordering. Young adults, the technology generation, love the customization our proprietary technology provides them. They love the control and the speed at which they can get their order. This generation in particular is so accustomed to being able to personalize their technology environment that uWink has become an extension of their digital life.

We have uniquely engaged advertisers and sponsors. And, as we expand our marketing partnership program, we expect to leverage content as well as products on our system that fit with our customer demographic.

uWink has also demonstrated that prized games are a draw and a customer-pleaser. By paying to play, customers can win various prizes from iPods to t-shirts and glow sticks. The prizes and the games have proven to be a unique and successful model for driving additional revenue.

We will officially celebrate our one year anniversary on November 30^th because that is the date that we feel we really opened our doors for business.

So with that, here’s to the next 365 days!