Press Day Recap!
As most of you know, we had the press in last week and it was amazing!
Of course with the press you can never tell what they really think, but we had 2 full days of back-to-back meetings.
Some of you may ask why you haven’t seen any coverage yet… well we’ve asked the press to issue their stories around the time of our opening so we can have a coordinated media effort. Plus, I don’t know if you know this, but the press don’t like to be “Scooped”. This means that they don’t like other stories to appear before they are able to print their story. If a story about uWink gets written about by say, LA Daily News, before say, the Los Angeles Times, then the LA Times won’t write a story because they feel that the story has already been told. So the only way to get a lot of press – which is what we are after, is to make sure that all stories hit on the same day. And that day is soon.
Bottom line – stay tuned… press have been here and they are writing stories to hit very soon!
Alissa
October 4th, 2006 at 10:47 am
i still love you, uWink
October 5th, 2006 at 3:49 am
This makes sense. There are a great many people anxious for uWink to open. It is nice to start getting a sense that it is really just around the corner.
October 5th, 2006 at 4:04 pm
sounds like a smart decision.